If the trend among stars, mainly on social networks, was to make their own apparel brand. Today everyone goes there with their label of cosmetics.
Rosie Huntington-Whiteley, Kylie Jenner, Madonna, Rihanna, Jessica Alba, Selena Gomez… We take stock of the cosmetic brands created by the stars!
The appearance of a new type of beauty business!
With the emergence of social media and a unique relationship between celebrities and their communities, a new business has burst onto the beauty market in recent years.
While associating the name of a celebrity with that of a brand is nothing new, the creation of a beauty empire by models, actresses, or reality TV stars is quite new.
These companies weigh more and more in the world of beauty… But what are the products marketed by these celebrities worth? Is the quality there?
Honest Beauty by Jessica Alba
The American actress created The Honest Company in 2011. The company specializes in organic products for children and then for the home. In particular, it offers organic nappies with pretty patterns in the form of subscriptions to relieve young parents.
In 2015, the brand tackled beauty with the creation of the Honest Beauty brand. On the same principle, the brand offers a range of organic cosmetics and skincare products.
Honest Beauty: Natural Ingredients, Happy Skin
Shop Honest Beauty
Each product is designed in line with holistic beauty principles, i.e. natural and related to well-being. The quality of the ingredients and the composition of the products is here much more than a line of communication.
The brand now offers dozens of products. From vitamin C serum to gentle cleanser and green make-up. Each product receives a score of more than 4/5 by its users, so we can count on the honesty of the brand, without pun intended…
Rare Beauty by Selena Gomez
Selena Gomez, a former Disney starlet, was one of the first celebrities to panic the Instagram sphere with a record number of subscribers a few years ago. If she no longer has the largest community on the social network today, she has nevertheless become an outstanding businesswoman.
In 2020, the actress/singer decided to launch her cosmetics brand: Rare Beauty. Founded on the principle that each person is unique and rare, the brand offers products with positive, vegan packaging and careful composition.
Here we advocate self-love as we are! Lightness, breathability, and naturalness are the hallmarks of a brand that still has many good years ahead of it.
Fenty Beauty by Rihanna
The singing superstar created her makeup brand Fenty Beauty in 2017. She advocates diversity like no other on the market. With more than 40 shades available for its flagship product, the Pro Filt’R foundation when it was launched and 50 shades today.
The label is one of the “Most useful innovations of 2017” according to Time magazine. It belongs to the singer’s Fenty empire which includes collaborations with major brands and a lingerie brand. The singer is supported by the LVMH group.
The brand is now a true reference in terms of inclusion and in 2020 sees the birth of Fenty Skin, a skincare brand.
Rose Inc by Rosie Huntington-Whiteley
Rosie Huntington-Whiteley is an English model and actress. She is known in particular for her parades for Victoria’s Secret brand and her role in Transformers 3. Like many supermodels, she advocates an impeccable lifestyle.
The use of care and cosmetics with such an impeccable composition. It is therefore quite natural that the English star created his brand Rose Inc a few years ago.
Eco-responsibility, vegan, cruelty-free, and thoughtful composition is essential for natural and easy-to-use cosmetic products.
Kylie Cosmetics and Kylie Skin by Kylie Jenner
She was the very first to have created a cosmetics empire via social networks using her image! Kim Kardashian’s little sister officially has nothing to envy her elders since she is ahead of them in many areas.
With more than 312 million subscribers on the star social network in recent years, she is now at the head of 4 different brands: Kylie Cosmetics for make-up, Kylie Skin for beauty, Kylie Swim, a swimwear brand swimwear and even Kylie Baby, a brand aimed at the little ones.
Kylie Cosmetics was originally Kylie Lip Kits, a range of liquid lipsticks and matching pencils that had no greater ambition than these products.
Faced with resounding success, the starlet decided to move up a gear by offering a (very) wide range of well-marketed products. Its products are the delight of the biggest beauty influencers, which makes it an established brand.
The other brands of the stars…
This phenomenon has no limits, there are still (very) many brands created by celebrities, actresses, singers, and other influencers:
- Dared by Caroline Receveur;
- Kora Organics by Miranda Kerr;
- MDNA by Madonna;
- Flower by Drew Barrymore;
- KKW Beauty by Kim Kardashian;
- Haus Laboratory by Lady Gaga;
- Florence by Mills by Millie Bobby Brown;
- Victoria Beckham Beauty by Victoria Beckham;
- Keys Soulcare by Alicia Keys;
- JLO Beauty by Jennifer Lopez;
- Lolavie by Jenifer Aniston;
Photo: Pexels/ Venus Hd Make-up & Perfume