The Ordinary: the Iconic Beauty Brand With Simple but Effective Formulas

Do you know the cosmetic brand “The Ordinary”? If you like beauty care without parabens or sulfates, vegan, not tested on animals and at low prices, this brand can quickly become the essential element of your beauty routine! Since its creation in 2017, The Ordinary has succeeded in proving itself in the world of high-quality skincare. To find out more, here is a brief overview of this special cosmetic brand.

The Ordinary: a brand with minimalist and targeted active ingredients

The Ordinary brand belongs to DECIEM, a cosmetics group founded in 2013 by Brandon Truaxe. The atypical slogan “The Abnormal Beauty Company” that accompanies the brand sums up its state of mind well! Employing the latest innovations in science and technology, DECIEM develops and manufactures a wide range of adequate and functional cosmetic products in-house. The cosmetics group does not operate controversial active ingredients – such as paraben or sulfate – maintains the transparency and integrity of information to clients, and markets their products at a reasonable and affordable price!

Created in 2017, in Canada, The Ordinary label was born at DECIEM thanks to a desire to deliver treatments with shorter and more concentrated formulas, with very few active agents, which allows followers to concoct a tailor-made treatment.

The minimalist and functional packaging, the attractive prices, the quality of the products, etc. have been able to quickly attract consumers who are increasingly looking for simplicity but also quality by going to the brand’s website, The Ordinary.

Treatments that have become cult in the world of skincare

No advertising, no muses but in less than 10 years, The Ordinary has made itself known to Gen Z in particular! How? The brand has chosen to communicate mainly on social networks: Instagram, Facebook, and in particular TikTok… And it works! This unique positioning has helped make this brand one of the most popular in the world thanks to a large number of rave reviews, articles, and posts!

Cleansers, moisturizers, serums, and actives from The Ordinary differ from conventional cosmetic products. Working by type of ingredient, these “tailor-made” treatments target the specific needs of your skin. 

Also Read: Natural Products for the Eye Contour Area

Discover the daily beauty routine that adapts to the problem of your epidermis and mix the essential active ingredients together for more efficiency! The Ordinary has also received a number of beauty awards including the Discovery Beauty Award.

The Ordinary bestsellers

Here is a selection of the best The Ordinary products to quickly integrate into your daily beauty routine!

Do you know the face serum with Niacinamide, a real bestseller from The Ordinary? This face care – Niacinamide 10% + Zinc 1% – is a vitamin B3 concentrate to be used morning and evening to reduce imperfections (acne, redness, spots, scars…), regulate excess sebum, and tighten pores. skin. Transparent and slightly thick, this serum revitalizes radiance to the skin which evolves less prone to redness.

The eye serum – The Ordinary Caffeine Solution 5% + EGCG – reduces the swelling of bags under the eyes and the bluish pigmentation of dark circles thanks to the presence of caffeine and green tea extract. These active ingredients limit the dilation of vessels and improve lymphatic drainage while fighting against free radicals. Indeed, the skin around the eyes is extremely thin and fragile, it is important to take care of it with targeted products.

The AHA 30% + BHA 2% Solution Peeling – chemical or enzymatic exfoliants – contains concentrated active ingredients to be applied by scrupulously following the instructions for use. Slightly gelatinous and red in color, this peeling mask chemically dissolves the dead cells of the epidermis, which unclogs and cleans the pores. Once cleansed, the skin is smoother and softer to the touch and regains all of its natural radiance.

Natural Moisturizing Factors + HA is a light and creamy moisturizer that is useful for both dry and normal to oily skin types. This treatment is to be applied twice a day – morning and evening – on the face and neck to allow the skin to maintain its natural hydration.

Other best-sellers are to be discovered at The Ordinary to build your daily beauty routine: cleansers, moisturisers, SPF, serums and other active ingredients… It’s up to you to discover your beauty routine adapted according to the nature of your skin.

Photo: Pexels/ Joana Mags

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